Privacy Policy

How we protect your data

Last updated: January 22, 2026

1. Introduction

Welcome to AptiEd. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and share information about you when you use our platform.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Name, email address, date of birth, school name
  • Parent Information: Phone number, postcode (for parent accounts)
  • Educational Data: Year group, exam board, subject selections

2.2 Automatically Collected Information

  • Learning Progress: Videos watched, quizzes completed, scores achieved
  • Usage Data: Time spent on lessons, login times, navigation patterns
  • Device Information: Browser type, IP address, operating system

3. How We Use Your Information

We use the information we collect to:

  • Provide and personalize our educational services
  • Track learning progress and award achievements
  • Enable parent monitoring of student progress
  • Communicate important updates about your account
  • Improve our platform and develop new features
  • Ensure platform security and prevent fraud

4. Protection of Children's Privacy

We take the protection of children's information very seriously. For users under 13 years of age:

  • We require verifiable parent consent before account activation
  • Parents can review, modify, or delete their child's information at any time
  • We do not share children's personal information with third parties
  • We comply with the Children's Online Privacy Protection Act (COPPA)

5. Information Sharing

We do not sell your personal information. We may share information only in these circumstances:

  • With Parents: Student progress data is shared with linked parent accounts
  • Service Providers: Trusted partners who help operate our platform (hosting, analytics)
  • Legal Requirements: When required by law or to protect rights and safety

6. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication requirements
  • Secure password hashing (bcrypt)

7. Your Rights

You have the right to:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate or incomplete information
  • Deletion: Request deletion of your account and data
  • Portability: Receive your data in a machine-readable format
  • Objection: Object to processing of your personal data

To exercise these rights, contact us at: privacy@aptied.co.uk

8. Cookies and Tracking

We use cookies and similar technologies to enhance your experience. See our Cookie Policy for details.

9. Data Retention

We retain your information for as long as your account is active or as needed to provide services. When you delete your account, we will delete your personal data within 30 days, except where we are required to retain it for legal purposes.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy, please contact us: